Hi I’m Craig — Coach, Guide, and Founder of The Wild Reset
I live at the base of Mt. Baker in the quiet town of Glacier, Washington—close to the wild, where clarity comes easiest. But I didn’t always live like this. For years, I was stuck in a fast, pressure-filled life, working a job that drained me and living out of alignment with who I knew I could be.
I felt the restlessness.
The disconnection.
The sense that life was moving fast while I wasn’t becoming the man I wanted to be.
Breaking free from the man I used to be became the hardest—and most important—work of my life. On the other side of that process, I found something I never expected: a calling to help other men do the same.
Today, I coach men navigating the fire of midlife—men who are ready to reclaim clarity, purpose, and the instinct they’ve buried for years.
MY ORIGIN STORY
I spent years grinding through an unfulfilling life—working a job that didn’t align with my values, disconnected from my passions, and drowning in expectations I helped create.
Nature was the one place I could hear myself think.
It became my reset.
My clarity.
My truth.
As I rebuilt my life, I moved toward the mountains. I reclaimed my values, re-established my integrity, and learned to live with purpose instead of pressure. That path changed everything. It made me a better man, partner, father, and leader.
And eventually, it revealed my mission:
Help men reconnect with who they are by reconnecting with the wild.
That mission became The Wild Reset.
WHY I COACH MEN
Midlife isn’t a crisis.
It’s a crossroads—and a calling.
Most men reach a point where success doesn’t feel like fulfillment. The life they built no longer matches the man they want to be. They feel stuck, restless, uncertain, or like they’re living on autopilot. I know that place well.
I coach men because I’ve lived the disconnect—and I’ve lived the transformation.
I know what becomes possible when a man:
strips away the noise
reconnects with nature
rebuilds himself from the inside out
and steps into the second half of life with intention
My work is to guide men back to their clarity, power, and direction—so they can lead their lives, not just manage them.
WHAT MY COACHING DOES FOR MEN
Your work with me helps you:
Break out of stagnation and get unstuck
Rebuild confidence, purpose, and direction
Break destructive or limiting patterns
Reset identity and reconnect with instinct
Establish clear, masculine boundaries
Align your values with your actions
Build sustainable rituals that support long-term growth
Create a life you’re proud of—one you lead with clarity and integrity
Through direct 1:1 coaching, nature immersion, ritual, and accountability, you’ll step into the second half of life with power—not confusion.
WHAT I BELIEVE
These principles guide everything I coach:
Nature reveals truth. When you get outside, you get unstuck.
Men need challenge, not comfort. Growth comes from friction, not ease.
Integrity is strength. You can’t lead your life if you’re living out of alignment.
The second half of life is where a man becomes who he truly is.
Every man has a wild, instinctive part of him that’s been buried—not lost.
My work helps men remember.
THE WILD RESET IS FOR MEN WHO ARE READY TO:
Stop drifting
Take back their power
Reclaim purpose
Reconnect with instinct
Break patterns
Make the second half of life the best half
If you’re feeling stuck, restless, or off-course—you’re not broken. You’re being called.
